James Avery is a Texas-based jewelry company founded in 1954 by James Avery, a former missionary and craftsman who sought to create spiritually rooted, handcrafted designs. The brand became known for its clean, symbolic pieces—especially Christian and faith-based motifs—rendered in high-quality sterling silver and gold. Rather than trend-driven fashion, Avery jewelry emphasizes timelessness and sentimentality, with charms, rings, and pendants meant to mark life milestones, religious beliefs, and personal connections. Many designs are minimalist or stylized interpretations of traditional symbols, allowing them to be worn daily without flash or excess. Production remained largely regional through the 20th century, with a focus on artisan quality and in-house casting. Though widely distributed in the American South, James Avery maintained a cult-like following for its understated, meaningful designs. Retired pieces, especially from the 1970s through 1990s, are now collected for their craftsmanship, simplicity, and quiet emotional resonance.